“In Praise of Fresh Air” and Medical Simulation 2.0

Finished the #IMSH2012  this Wednesday Feb 1. On my way home, ads inside newspaper did got my attention and inspiration.  That was the new brand and logo promotion from J.C. Penney by Ron Johnson (previous Apple executive) (Disclosure,  I don’t have  personal financial conflict of interest).  The key message is ” In praise of fresh air”.  The IMSH2012 draw near 3000 people around the world.   Beyond the fresh air we had at San Diego, I had chance to talk old and new friends.  Their insights made me thinking: What is the next 10 years for medical simulation community?

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